People buy people. You’ve probably read that adage a hundred times before, but it’s as true now as it’s have you ever been. People prefer to know who they’re doing business with. Most of us feel more comfortable whenever we can put a face to a name, and portrait photography can help with this.
By featuring a graphic of yourself and/or your personnel on your company’s website, you’re giving people a face to affiliate with your brand. Thus giving visitors the sensation that they know you on a more personal level.
And, if people use people, in addition they obtain people. So by exhibiting that you will be, in simple fact, a person, and not just a band of words and abstract images over a screen, you’re pushing customers to buy with confidence.
By putting that person at the forefront of your brand (i.e the homepage of your website), you’re making a statement. And that declaration is: I really believe in my own business enough to add my personality to it. This is no small thing. By adding that person on your website, you’re assuming full responsibility for your brand. Because if things go bad, people have a face to immediate their blame at. It’s like a consumer insurance coverage.
A headshot on your homepage, then, is in lots of ways a press. It shows people that you’re pleased with your business – proud enough that you don’t need to hide away in anonymity.
There are plenty of stock photographs of happy employees sitting around tables strewn with documents, laptops, and coffee cups. There’s also a great deal of formal stock headshots offering businessmen and women, looking amiably in to the camera. 60 that they’re almost always identifiable as stock photographs. Who knows why, but stock images just seem to own something about them. That’s not saying they’re bad, that they’re easy to identify.
Finished . with portraits and images of workers is that they have to be real. It’s not only a tick-the-box situation where any old picture of any old person can do. One of the major issues with stock headshots and group photographs is that they don’t convey personality. Whatever your brand’s worth, whatever your individual quirks, they’ll be lost in the sterile qualifications of a stock image.
There’s a whole lot of integrity in businesses admitting their humanness to customers. Often it can seem to be as if big firms are actively hoping to seem faceless, without the apparent human input. This isn’t only aggravating for customers but it’s harmful to PR. And it results in hollow customer connections that lack authenticity.
By acknowledging that your business is run by humans, you’re accept that it’s prone. You’re using up to not being truly a machine, and being fallible. Some people may think this is a poor thing, but on the other hand it’s often very positive. It requires courage to place yourself out on view, where you will be easily ridiculed and criticised. In addition, it takes courage to be responsible for a small business you’ve created, alternatively than stating it’s out of the hands.
More regularly that not, people react to honesty with trust. There’s little or nothing more endearing, in the end, than being real human.